What is a Local Business Website "Designed for SEO"?
SEO stands for Search Engine Optimisation (link). It is the practice of building websites designed to be seen and ranked by search engines such as Google. Your SEO approach for a particular website depends on its purpose. For the purpose of local business websites, a well-designed, SEO-focused website has:
- Long-term, high visibility on Search Engine Ranking Pages (SERPs) (link).
- Brings in targeted visitors who already have an interest in using your products and services, and thus are more likely to give you business.
- User Experience (UX)/User Interface (U/I) based, user-friendly navigation that helps the visitor find exactly what they want as quickly as possible.
- Converts visitors to paying customers.
Digital Marketing focuses on Permission Marketing (link) rather than the outdated approach of Broadcast Marketing (link). A professionally built website is the starting point of Digital Marketing.