Ongoing SEO Services

Keeping an eye on the progress of your digital marketing strategy is critical for your business' success. In order to do so, we need the tools that record relevant metrics for us. Depending on the scale of your digital marketing strategy, it will likely include analytics on the following:

• Google Analytics
• Google Search Console Stats
• Heat Map Analysis
• SEO Performance
• Competition Movement
• Google My Business Stats
• Social Media Stats

Keyword Research provides the foundation for a good business website and overall online presence. For this reason, it is important to revise and optimise your Keyword Research on a periodic basis. Depending on the competitiveness and the "trendiness" of the industry, this may range from once every quarter to once a year, but we do not recommend doing it any less often than that.

During the Keyword Research, you will inevitably come across LSI (Latent Semantic Indexing) Keywords - or for the layman, synonyms. Be sure to focus on the content and flow of the information and not on simply recylcing through synonyms for the sake of using LSI. The focus is first and foremost the user experience.

In any given field, there is no shortage in either the breadth or depth of topics to talk about, and thus no end to fresh content that can be supplied if done on a digital platform. When it comes to business websites, be sure to target content that the market is showing interest in. There's no point in creating the best content for a topic for which no one is interested in. Adding fresh content over time slowly builds your online footprint and solidifies your online presence as the authority and goto source of information, and thus, raises the demand for your services in the real world.

Every bit of content eventually becomes outdated. But that's not to say outdated content is no longer relevant or valuable. Updating old content to reflect the newer times or by tidying it up with additional tidbits so that the information is continuously valuable is a cost-effective way of continuosly adding SEO value to your business continuous digital marketing strategy.

Internal Links are a way of "webbing" your online presence together. The stronger - i.e. the more interconnected - this web, the stronger the signal to Search Engines it is in saying how related each and every part of your online presence is with each other. With new and updated old content being pushed out as part of your business' ongoing digital marketing strategy, the more relevant it is to make sure the internal links stay up to date as well.

Rich Snippets are the gateway to your business website from Search Engine Result Pages. As such, ensuring each and every fresh content has a corresponding fresh, enticing rich snippet maximises the odds of people clicking through onto your website. Revising and updating old rich snippets that may have been outplayed by competitors is also a good way to stay ahead of the curve.

First and foremost, those websites with many external links indicate that there is broad consensus that your business website is recognised and valued as an authority in the industry by many others also in the industry. So building towards numerous backlinks to your business website is part of your ongoing SEO strategy.

However, it isn't just about the number of backlinks, as this can be "gamed" by unscrupulous agencies in a blackhat practice called "backlink farming". The quality of the backlink is also highly important. Is the linking website an authority in the niche itself, or is it just some dodgy website created 2 days ago made for the sole purpose of providing a backlink? Assessing the quality of the backlinks and simultaneously disavowing those without history and authority helps position your own website in the online neighbourhood of quality websites.

As already alluded to, having backlinks from websites in unrelated niches lacks link-quality compared to those within the same or similar niche. For this ensuring that your backlinks come from reputable, relevant websites to your business niche is important.

Diversity is a reflection of organic growth, and Search Engines are looking for organic growth of your online presence over time. Be sure to check your backlinks are sourced from a range of websites within the niche, and not just from a few "big names".

The context within which the link is placed is also important. For example, if your website is about physiotherapy treaments, the niche of "sports" is related; the topic of "history of sports", however is less so. Making sure linked content is also relevant to your business niche sends a strong signal to Search Engines what your website is about.

Furthermore, giving link anchors a descriptive name rather than a generic one further sends a strong signal what your website is about, and thus what your business is about, and thus positions yourself as an authority online for that specific niche.

"My Business" is a business listing platform provided by Google, whose business name can only be registered and approved by physical mail. That is to say, there is no way for anyone else other than you as the business owner to claim your business listing on Google My Business. Given this fact, it is a mark of legitimacy not only to Search Engines, but also to online visitors. 

Furthermore, it provides business owners a means to interact with customers by responding to reviews, saliently feature their business on the right hand column of SERPs, and display a map for navigational results to their business.

Directories are websites that list products, services, or businesses in a given niche, and are the digital evolution of the pre-21st century phonebooks. They allow for quick lookups on business names, addresses, and contact details and are useful for people looking up local services in an area near them. For this reason, listing your business on local directory websites related to your business space widens your online footprint for potential customers to find you through.

Social Media isn't just about selfies and sharing memes. It's a place of congregation. You'd be hard pushed to find someone these days who doesn't use some form of Social Media in some capacity. And even if your ideal customers aren't using Social Media, somebody they know might, and by the principle of "Six Degrees of Separation", draw in your ideal customers. Having a Social Media presence is going fishing where the fish is, as part of your ongoing digital marketing strategy.

Press Releases are set apart from blog articles in that there is a lot more authority behind it, as it means there has been no small amount of media attention drawn to your business. By leveraging the power of media, you are able to better display your authority in your niche and convert unsure visitors to paying customers who want a professional expert to deliver the right solution to their problems.