Month-to-Month Growth for your Sydney Business

Ongoing SEO Services

Building a website for your Sydney business is laying the groundwork. To ensure you stay highly visible online and bring in more business, you need a digital marketing strategy to continuously grow your online presence.

Free Website Audit

If you’re reading this, chances are you’re not getting the number or type of customers you want. We provide a free, comprehensive, no-obligation audit of your business’ website.

Who Do We Go To For Information?

Suppose you have no idea if a piece of information is true or not, and are unable to determine its veracity by yourself. How do you go about deciding whether you can trust that information? Some things you might consider are:

  • The authority of the source
  • The historical track record of the source
  • The association the source has to other sources in a related field

Reminds you of academic referencing, doesn’t it? People reference the work of experts in any field because they are trusted sources of information. And why? It’s because authority is a proxy measurement of certainty. Well, that’s fundamentally how Search Engine algorithms like Google’s work. And you can imagine that this level of trust is not built overnight.


So how does this relate to digital marketing? Digital marketing is all about marketing your business as the expert, the authority, the goto source for information, products, and services for a particular niche.

The Online Landscape

The online landscape is a large database of searchable information: you provide a keyword to search for, and the database returns a list of results based on that query. Search Engines like Google deliver those results in an order that they deem to be the most helpful for the query in question based on a myriad of ranking factors. Because Google understands the factors we as “humans” take into consideration in determining which information answers my question and which don’t, they similarly apply those factors into their Search Algorithm. These factors include:

  • Directly answers the question
  • Provides relevant and engaging content
  • Information that is unique and original
…to name a few. This essentially means that the content your business website puts up has to stand out above and beyond that of your competition. This in turn means that your business must have substance above and beyond that of your competition. That is to say, you must have a Unique Selling Proposition (USP) – services or offers that clearly differentiates your business from your competition – such that potential visitors will select you over anyone else. Then by simply providing this content and marketing it online, you set yourself up as an authority in your industry in the digital space and a reliable, trusted, goto source of information regarding any questions in that market.

Building an Authoritative Online Presence

You’ve likely heard of the “10,000 Hours Rule” – the belief that it takes 10,000 hours to master any skill or activity. Now whether that’s scientifically accurate or not, it doesn’t detract us from the core sentiment of the saying. That being, it takes time to become an expert. And so, we tend to trust a surgeon with 20 years of experience over one who’s only had 1 year’s worth; we regard the opinion of an expert who’s spent 30 years in a field over a recent graduate in the same field. Because expertise is built over time.


By the same token, Search Engines like Google understand that online presences are also built over time, and will look for continuous ongoing activity for your business across the Internet. As such, in order to maintain and build your Sydney business’ digital marketing competitiveness, there needs to be an ongoing digital-marketing strategy in place over a long period of time to ensure long-lasting continued success.

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Ongoing SEO Services for Month-To-Month Growth

When it comes to SEO, there is no single silver bullet. Search Engines look for a wide range of signals to determine the rank of your business website relative to your competitors. As such, in order to drive a succesful digital marketing campaign that outlasts your competition now and in the long run, every SEO element needs to be implemented, and every SEO element needs to be built over time.

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Not a fan of phone calls? Wifi connection better than your mobile reception? No worries! Text (or call) us on Whatsapp, send through an email, or message us on Facebook, and we’ll get back to you within 1 business day for a personal assessment of your digital marketing needs.

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Sydney, NSW

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