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Too often do we hear the corporate talking point of “We’re changing the world by …”. Granted, there are the Elon Musk’s and the Bill Gate’s of the world who are truly revolutionising the modern world. However, it has also become somewhat of a go-to catchphrase for the entrepreneurial wannabe types to spout for marketing brownie points without any real substance to support their claim.
In his book “All The Trouble In The World”, P.J. O’Rourke makes the argument that we all too often get wrapped up in the latest “fashionable worries” of the world – global poverty, overpopulation, “saving the Earth”…the list goes on. Not to say these aren’t problems that need to be addressed, but for the average joe, being mentally engrossed in these fashionable worries without any action behind it does not improve the net quality of life for anyone.
Just because we’re not involved in a fashionable worry doesn’t mean we can’t leave an impact on the world and to those around us. Small things make a difference.
“Everybody wants to save the Earth; nobody wants to help mum do the dishes.”
– P.J. O’Rourke
We here at HiViz Web Solutions are under no illusion that our services will save the Earth. What we do, however, helps mum do the dishes. Whilst we can’t make your local Sydney business a billion dollar unicorn, we can help you get seen by more people, reach more customers, and ultimately, bring in more business. And with this increase in business, you raise your bottom-line.
Whether that means being able to expand your business to more services and to more customers, pay off the mortgage faster, more time to spend with the family, create a bigger retirement nest-egg, or quite literally spend less time at work and help mum do the dishes at home, we consider this to be just as important as saving the Earth.
“Ego” and “altruism” don’t sound like terms that should belong in the same sentence. So what does Egoistic Altruism mean? As Kurzesagt says, it is the world view that it is in our own selfish personal interest to help others. Helping others has the domino effect of them indirectly helping us. There are, of course, those amongst us who dedicate their lives into serving others. Egoistic Altruism is the perspective that it’s in all our personal interests to help others.
Despite this inherent desire to help others, why do we find it so difficult to do so in our day-today lives? On the whole, why do we tend to look out for our immediate self-interest?
The mircales of modern technology was promised to make our work-days shorter, lighter, and more enjoyable, so that we have more time and energy to pursue our own means of happiness. But we all know that’s not the case.
80000 Hours.
Whether that means being able to expand your business to more services and to more customers, pay off the mortgage faster, more time to spend with the family, create a bigger retirement nest-egg, or quite literally spend less time at work and help mum do the dishes at home, we consider this to be just as important as saving the Earth.
Each and every one of us are limited to our own narrow band of expertise, and thus, it would be impossible, and less effective, for us to help everyone in every which way possible. However, by helping a select few, who in turn have the reach and capacity to help several more, who in turn have the reach and capacity to help even more, helping a handful of people has the exponential domino effect of indirectly, and more effectively, helping so many more people than by trying to help everyone at once.
(Tree diagram)
So who in our society have the reach and capacity in affecting meaningful change for the betterment of our community? It’s our local businesses. They have the product and services that increase the quality of our lives. That being said, this doesn’t preclude us from helping members of community in a more direct and impactful way. And to that extent, our mission here at HiViz Web Solutions is two-pronged.
Client and Community Side
We make our clients become highly visible online and thus, increase business. They are then able to reach more customers, and in doing so, raise the quality of life for more and more members of our Sydney community. Some clients then, gratefully, refer us to even more local Sydney businesses who want better online visibility, and so the virtuous cycle continues.
(Virtuous cycle infographic)
Charity Side
We then donate a portion of our profits directly to charities whose mission we believe in and are aligned with ours. Effective altruism/effective allocation of resources – i.e. the per dollar effectiveness of a donation.
Link to Our Charities
We build beautiful, modern, professional websites that are designed to be found. No amount of technology can replace the rapport of a face-to-face conversation, and so, we take the time to come meet you in person and discuss your specific business needs. We then devise a holistic web solution unique to your business and execute it with a team of professional web designers and SEO specialists aimed to give you a multiple return on investment.
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Sydney is the cultural and financial hub of Australia, the strength of which comes from our community and our people. There is so much untapped potential in our local business in delivering excellent products and services to our community due to a lack of visibility. Our mission is to build a stronger Sydney community by giving local businesses the visibility they need to reach their customers. As our motto goes: high visibility, more business.
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We understand the struggles involved in running a local Sydney business because we’re also a local Sydney business. We understand what it means to have a reliable digital marketing partner by your side to grow your business. Whether that ultimately means personal financial growth, more time for family, or leaving a legacy, we do this because it is our moral duty to serve you, so that you, in turn, can serve our community.
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